What CBS Includes
CBS is not generic sales training on how to close more deals. It is an operating system and mastery program for sales effectiveness, incorporating how to think, diagnose, qualify, and guide buyers through decisions.
A fully integrated system built for teams selling complex solutions where trust, credibility, and judgment matter more than scripts or charm.
36
On-Demand Modules
Focused on complex B2B sales execution and mastery
12
Live Coaching Segments
Each aligned to specific modules and selling capabilities
Practical Tools
Frameworks sellers use in real deals
The system scales across roles, deal sizes, and markets, creating a shared approach to optimized selling without forcing reps into rigid scripts or generic talk tracks.
Choose Your Subscription
CBS is designed for sales leaders that want real, long-lasting solutions for their team's complex sales realities, not quick-fixes or hype. Choose the access level that's right for your team.
Monthly
$329/month
- 2 modules unlocked / month
- 12 months from each module's unlock date
- 1 coaching session / month
- Repeat coaching attendance included
- Content updates included
- 10% off for 3+ seats
Full Access
$3,948
- All 36 modules instantly
- 18 months full access
- 1 coaching session / month
- Repeat coaching attendance included
- Content updates included
- 10% off for 3+ seats
Click for discounts up to 25% off →
Built for teams that want real execution, not quick fixes.
What Sellers Learn
CBS focuses on what top B2B sellers do differently throughout the process of deal development, not what they memorize.
Run Stronger Discovery
Ask better questions, uncover real business drivers, and avoid surface-level conversations that lead nowhere.
Qualify with Discipline
Determine early whether a deal is real, winnable, and worth pursuing before time and credibility are wasted.
Communicate Value Clearly
Frame solutions around impact and outcomes buyers care about, not features or technical detail.
Navigate Uncertainty and Resistance
Handle hesitation, objections, and internal buyer dynamics without caving or applying pressure.
Guide Decisions
Maintain momentum, secure clear commitments, and reduce "no decision" outcomes.
The result is not just more wins for individual sellers, but cleaner pipelines, stronger forecasts, and more consistent performance across the team.
Digital Learning + Coaching
Sellers learn core concepts through short, focused, on-demand modules, then apply those concepts in live group coaching sessions tied to real deals and challenges. This ensures learning doesn't stay theoretical or get lost in day-to-day selling pressure.
How Coaching Works
Group coaching sessions are divided into 12 themes, offered on a repeating quarterly basis. Each session covers course material from 2-3 modules. Groups are limited to those who have unlocked the related modules.
Participants get priority access the first time they attend a session. Repeat access is also included at no extra charge (space is limited).
Sessions focus on:
- Applying CBS principles to real deals
- Troubleshooting stalled or complex opportunities
- Strengthening judgment in ambiguous situations
- Reinforcing standards for execution across the team
Coaching is practical, focused, and execution-oriented, not just motivational or theoretical, resulting in lasting skill development.
Developing a Culture of Predictable Sales
CBS focuses on seller execution. It becomes even more powerful when paired with our systems that support managers and hiring decisions:
- Intentional Sales Management (ISM) helps managers coach, forecast, and reinforce CBS execution → Sales management training
- Objective Sales Analysis (OSA) provides clarity on who can execute, where gaps exist, and how to develop talent → Sales assessment system
Together, these programs create a coherent sales system across sellers, managers, and leadership.